During his college days he took part in various cultural event and performed mimicry and standup comedy on stage. Between his studies he took three months break and during this period his friends convinced him to go for auditions of Kalakka Povathu Yaaru, a reality show for comedy aired on Star Vijay. Despite initial reluctance to participate, he won the show.[3] He then continued his television appearances by participating in dance-reality shows, pairing up with Aishwarya Prabhakar in Jodi Number One Season 3 and then in Boys Vs Girls Season 1 and 2.
Sivakarthikeyan became well known for his light-hearted trolls and mockery of co-hosts and participants in shows, as well as his impersonations of several film actors, especially Rajinikanth. He received further opportunities to host several shows on Star Vijay like Airtel Super Singer and Jodi Number One Season 5. He hosted the special edition of a popular talk show, Koffee with Siva, after Koffee with Anu had discontinued due to Anu Haasan's retirement. However it was his game show, Athu Ithu Ethu that made him reach a wide range of audience. He got opportunities to host promotional film events as well as the 5th and 6th editions of the Vijay Awards. He regularly appeared in short films including his friend Atlee's Mugapputhagam,[4] Identity, Kurahl 786 and 360°, while balancing his career as a television host.
After seeing him host the audio launch function of the film Vaagai Sooda Vaa, Director Pandiraj approached him to play the lead role in his film Marina, and Sivakarthikeyan signed the project. He prepared for his first role by paying close attention to Pandiraj's instructions and visiting Marina Beach extensively to study the surroundings, while revealing that he hoped that his natural talent of humour would come through on-screen.[5] Featuring alongside Oviya as a young couple in the film, Siva's performance was well received with a critic noting "the romance adds color to a monochrome film", while the reviewer also noted that the "role of Senthilnathan requires Siva to be just himself, it is just a cake walk in terms of performance for this actor."[6]
Prior to Marina's release, Aishwarya Dhanush had signed him up to play a supporting role as Dhanush's friend in 3, after being impressed with his work on stage as a host.[7] Following significant pre-release hype, the film opened to predominantly positive reviews with critics appreciating Sivakarthikeyan's work providing comic relief in a serious film.[8] The project also marked the beginning of an association with Dhanush, whom Sivakarthikeyan has often stated is his mentor in the film industry. He was next seen in Ezhil's romantic comedy Manam Kothi Paravai, which opened to mixed reviews but had a decent run at the box office.
A critic noted that the film "might not provide Sivakarthikeyan the platform he is aspiring for – lead roles in movies. But it does showcase his potential as an actor, moving away from the annals of a comedian."[9]
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